THE NEXT EVOLUTION IS HERE
After years of redefining the Apple Watch with our luxury cases, turning modern technology into timeless elegance, we’re excited to take the next step. With over 100,000 cases sold, we now present our very own automatic Swiss-made watch—designed to fit perfectly into the cases our customers have grown to love. This is more than just a watch; it’s a statement piece, blending the precision of Swiss craftsmanship with the signature style of Golden Concept. A seamless transition from cutting-edge tech to bold, mechanical luxury.
THE NEXTE
VOLUTION IS HERE
After years of redefining the Apple Watch with our luxury cases, turning modern technology into timeless elegance, we’re excited to take the next step. With over 100,000 cases sold, we now present our very own automatic Swiss-made watch—designed to fit perfectly into the cases our customers have grown to love. This is more than just a watch; it’s a statement piece, blending the precision of Swiss craftsmanship with the signature style of Golden Concept. A seamless transition from cutting-edge tech to bold, mechanical luxury.
YOUR STYLE, YOUR WAY
Our new automatic Swiss-made watch is crafted to fit seamlessly into all our 45 mm cases, giving you the freedom to switch up your style effortlessly. Whether you want a bold, sporty look or a refined, elegant finish, changing between cases has never been easier. One watch, limitless possibilities—tailored to suit every occasion.
ONE SIZE, TWO WORLDS
Designed with the same measurements as the Apple Watch 45MM, this automatic timepiece seamlessly integrates into our cases. Enjoy the convenience of switching from your Apple Watch for daily wear to a bold, mechanical watch for evenings—without sacrificing comfort or style. The best of both worlds, in one elegant size.
EXCELLENCE IN EVERY TICK
Powered by the SW200 automatic movement, this Swiss-made caliber is the essence of precision and craftsmanship. With 26 jewels and 200 meticulously assembled parts, it delivers an effortlessly smooth, accurate performance, making it the perfect blend of style and engineering.
ALWAYS IN MOTION
Self-winding with a 38-hour power reserve, this movement ensures your watch stays active as long as you do. Wear it every day, and it will never miss a beat—keeping time even when you're not.
ELEGANT ON ITS OWN
This timepiece comes with a band made from premium Italian leather, allowing you to wear the watch beautifully even without a Golden Concept case. Designed for both elegance and versatility, it seamlessly transitions from a bold accessory to a refined standalone piece, perfect for any occasion.
ELEGANT IN EVERY DETAIL
The dial features the GC symbol beautifully integrated into a 3D deepened design, creating a striking visual depth. This unique style gives the watch an elegant yet sporty appearance, blending sophistication with a bold, modern edge.
THE PERFECT FINISHING TOUCH
At Golden Concept, we craft our boxes with the same care as the watch itself. Your timepiece arrives in a handmade, piano-coated wooden box with a luxurious leather interior—because every detail, inside and out, deserves perfection.